Execution Strategy
"Execution" is the act of performing the tasks required to accomplish a goal.
The concept itself is simple; however, as our lives and goals become increasingly complex, execution becomes increasingly difficult, and the same simple approaches that work for simple goals and undertakings begin to break down.
Execution Strategy is the science of approaching execution behaviors and practices with intentionality and rigor — as a collection of extensible, interwoven disciplines worthy of attention and structure. It's the act of building shared language to facilitate dialogue about execution. It's the assessment of commonly accepted execution behaviors and honest conversation about their value (or lack of value). It's building and facilitating the evolution of execution frameworks that can accommodate diverse individual and organizational needs.
Execution Strategy is also an exploration of the foundational challenges that underly all goals, how our actions and intentions are affected by the realities of human nature, and how execution tactics will need to change in an evolving technological and cultural landscape.
My book, Foundations of Execution, is — as you can imagine from the title — an exploration of this very concept. While it provides insights into the philosophical aspects of Execution Strategy, it focuses almost entirely on practical application.
Foundations of Execution
Your Bullshit-Free Guide to Accomplishing Absolutely Anything
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You’re ambitious. You’re driven. You’re creative, believe in your vision, and know what you’re capable of. But like most, you often find it difficult to make progress toward the things you value.
When it comes to accomplishing personal, professional, entrepreneurial, and creative goals, the world is bombarding you with bullshit guidance—coddling mantras of positivity, and motivation devoid of practical action. Bullshit sounds good. Bullshit feels good. But bullshit will fail you in the long run nearly 100% of the time.
No more bullshit.
Let’s change tactics. Foundations of Execution won’t motivate you; it will give you the tools you need to execute despite the lack of motivation that will inevitably befall you. It won’t train you to abstain from excuses; it will give you the tools to strip all power from the excuses that will inevitably bubble to the forefront of your consciousness. It won’t argue the same tired case for self-discipline and convince you to work against your nature; it will show you how to circumvent your nature when it undermines your interests.
As shockingly simple as it may seem, three behaviors tend to separate those who struggle from those who consistently execute on their goals; and by the time you’ve finished reading this book, you’ll have mastered all three. You’ll come away with repeatable habits that address not just how you tackle complex undertakings, but also how you think, behave, and approach problems in all aspects of your life. It’s an irreverent, philosophy-first, whole-self approach to execution that will change you forever.
Paperback & Kindle
181 Pages
““It’s like P90X for developing focus and good habits.””
Hear a bit about the book’s origin (in an excerpt from The Capital Hacking Podcast):
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